CASE STUDY
Capers Cafe & Catering Co. | Portland, OR
Capers’ owners have loved food since they were young. Nearly 30 years ago, Christian and Annette bought Capers Cafe & Catering to follow their lifelong passion for high-quality, freshly-prepared, locally-sourced food and their love for Oregon wines and wine-pairing. Andy, Christian and Annette’s son joined Capers in 2016. Nimble, resourceful, and with a knack for connecting with customers, he has since helped Capers open 2 successful locations inside the Portland International Airport.
In 2022, Capers happily serves travelers in Portland, OR airport and enjoys catering private events. This expansion and growth allow the Capers family to cultivate a life that combines their passion for food and knowledge of culinary artistry and locally sourced ingredients into something they treasure.
Successful Makeover of A Decade Old Website
Capers owners spent the last 10 years working on establishing their airport locations and are finally ready to resume their lifelong passion for local private events and catering. Their previous website was non-functional and aesthetically outdated.
Ichor was tasked with giving Capers’s online presence a much-needed makeover. A genuinely artful culinary dish requires high-quality ingredients and expert chef skill; the same is true for a custom brand experience. For the Capers Café brand to fully shine through their digital doorstep, we needed to capture images that showcased their true essence and create a website design that reflected their values while demonstrating the experience you can expect while enjoying their food and services. We combined brand photography and a custom website design to showcase the heart of Capers Café.
Culinary Magic Captured With Photography
The Ichor team collaborated with the Capers owners to build a creative outline for the types of images to collect during our on-site photo shoot. The photos we took allowed us to highlight the people behind the food and catering presentation, their work creating culinary magic, and the beautiful dishes that look amazing and taste exquisite.
Luxury Experience Replicated Through Web Design
When someone lands on your website, you want your story and warmth to shine. That’s exactly what we built for Capers. Paired with brand photography, we were able to create a digital experience to replicate the in-person dining and catering experience they offer their customers. You can easily navigate the site as your eyes linger over the delicious food photography and warm smiles. We used a combination of modern and elegant fonts to match their distinguished yet cozy feel.
What Our Clients Say
– Daryian Ditch, Marketing Director at Capers Cafe and Catering Co