Logo Design

A logo is one of the most important branding investments any business can make. It’s the symbol of your brand. A powerful visual that makes a strong first impression. And over time, it facilitates brand recognition and loyalty.
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Top-Rated Logo Designer in Vancouver, WA!

No Matter What Types Of Logo You Are Considering, We Are Here To Help Guide You!  Logos can be designed in a variety of ways. Here are some common logo design features.

Letter-centric logos:

Lettermarks and wordmarks are logos that use stylized fonts to illustrate the nature of the business. For example, sans serif font vs. serif font, variations in capitalization, font style, spacing and color can all communicate a message just within the font style selection. 

Our Logo Example:

Graphic-centric logos (  e.g. Pictorial Marks, Abstract logo marks, etc. )

As the name suggests, a graphic centric logo focuses on the graphic element symbols. This type of logo is an icon that represents the business. When someone refers to a logo, they’re often referencing the brand mark or symbol of the graphic-centric logo. 

Our Logo Example:

The combination mark

This is a logo that contains both letters and graphics. The graphic is often used as an icon, presented as a stand-alone brand symbol on mediums like social media with design space restrictions. 

Our Logo Example:

The emblem

Similar to a combination mark, an emblem also contains both letters and graphics, but it’s more restrictive than a combination mark. Generally, the letters appear inside the graphic. 

Our Logo Example:

Feature Client Testimonial • BIPOC Logo Design

This, for me, was an unexpectedly next level experience, and I have nothing but appreciation, gratitude, and respect for the work that Jennifer and her whole team at Ichor Studios put in to guide me to a much more refined business name and logo that has a deep well of meaning for me.

Besides just asking for references like images and phrases, she, more importantly, took me through what felt almost like a guided exercise that helped me recall some of the most impactful memories that molded me into the person I am today. With it, we found a couple of patterns of my life, in particular, the importance of water to me, having almost always lived near the ocean, waterfalls, and rivers. The inspiration for the new name and logo clicked, and from there we went into the rest of the creative process, such as deciding between a realistic vs abstract design.

We had it after only a couple of drafts, and I’m so pleased with what we came up with. To a potential customer, it might just look like a cool little design, and you might not necessarily know what I do when you look at it. What she helped me understand, though, was that it had to have meaning to me. I’m the only one who looks at it every single day, and when I do I see my daily affirmation and my reminder of why I do what I do. And after I explain it, I’ve received some sort of “Oh I get it,” every time.

Highly recommend Ichor Studios, a team of high-quality people doing high-quality work.

– Charles LeFrancois, Flow State Studios | Los Angeles, CA

Why Partner With Us?

A good logo should be memorable, interesting, and fitting to your brand. A logo is more than a pretty design. It’s your symbol. It’s what helps your business create loyal customers. In order to create a logo that will sustain the test of time, we dig deep to learn who you are and the source of your passion. Passion is the root of any business. The graphics, marketing and customer service are what make it flourish. A good logo is consistent with the business goals, values and the type of customer experience it aims to provide. 

Our Logo Design Process:

We’ll begin with a discovery session so our team can learn more about you and your business. With our creative juices flowing, we’ll gather for a brainstorm session to put all ideas on the table and begin the formation of your designs. We have certain check-points in our process to keep you updated and involved. In the final stages of the process, we’ll refine the creation and present to you. Once everyone is smiling, we’ll package up your designs so they’re ready to use. Here’s a bit more about our collaborative stages in the creative process. 

Discovery session

Think of this as a casual coffee meet-up. It’s a time dedicated to getting to know you and your business. While it’s informal and fluid, we will guide you through a series of questions that help us learn more about you. We want to know your motivations, passions, goals, and even fears or concerns. We’ll also chat about design preferences so our design team has tangible examples to reference. You can count on us to listen and remember our time together. We’re excellent note-takers, which helps to reference in the creative process. 

Creating customer profiles

Depending on the project size and budget, we conduct at least two client interviews to understand who your customers are. During this time, we’ll ask you to select your ideal customers and note why you consider them ideal. Then, we’ll guide you through a series of questions to extract information and begin compiling your customer profiles. This is a proven strategy to create targeted marketing and branding. It helps build an image of your customer so your designs will resonate with them. 

Design, refine, perfect.

The design process isn’t always linear. That’s why we always reference our initial notes and brainstorm sessions once we complete any designs. If certain parts don’t meet the criteria, or improvements could be made, or we receive feedback from you, we’ll refine the creations. Our strategists and designers work together on all phases of the design process to ensure the fonts, weight, shape and color choices of your logo align with what we learned during the discovery session. Then, we’ll present the logo options to you and walk you through the creative process and meaning behind every aspect of the logo.

Other Graphic Design Services We Offer

A good design can be the difference between a strong message and one that falls flat. Our in-depth creative design process ensures every color, font, or specific design technique says something in a picture, and it’s consistent with your brand messaging.

We provide a wide range of graphic design services to our clients. So if you don’t see a specific project below, contact us for a quote. 

Identity Design

  • Logo
  • Logo Refresh
  • Business cards

Print Design

  • Postcards
  • Flyers
  • Thank you cards
  • Magazine or newspaper ads
  • Vehicle wraps

Digital Design

  • Custom icon packs
  • Social Media Profile Kit

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