On-page SEO refers to optimizing your website for both search engine bots and users. First, we make technical SEO adjustments so that your website is error-free, fast, accessible, and indexable to search engines like Google. Then, through content SEO, we ensure Google understands what type of keywords it should rank you for, which drives qualified traffic to your site. Lastly, we follow other on-page SEO strategies to keep the users on your site as long as we can with helpful content, engaging design, and strategic internal linking.

Everything mentioned in the brick-and-mortar SEO optimization technique applies to SAB. However, SAB optimization has challenges and restrictions as Local SEO heavily relies on location proximity. Over the years, we’ve formulated a series of effective tactics to help our service area-based clients rank in many nearby cities in the Portland, Oregon, and Vancouver, Washington, areas. The key to a successful strategy here is to expand local visibility without setting up any physical location. All while ensuring we comply with Google’s official guidelines.  

Balance is everything, and we believe that wholeheartedly at Ichor. Finding the middle ground is a very popular option with our clients. It can be an excellent solution for taking advantage of the benefits each approach listed above offers. For example, Navigate Law Group hired us in 2019 to build a single-page landing website with a monthly SEO budget that allows us to continue expanding on new websites through a monthly retainer. Our single-page website package (link) comes with comprehensive one-time SEO implementation. And with our client’s monthly commitment allows us to expand their visibility. Chat with Jennifer to build a custom plan for your small business SEO needs in Vancouver and Portland. 

You can approach your SEO project from a one-time, ongoing, or a blend of both approaches. Generally speaking, 6 months is a good time frame to see some notable results from our SEO efforts. During the 6 to 18 month time frame, you will see the largest gains. After that, the goal is to maintain your existing rankings while continuing to push toward the top, if you are not already there. 

SEO is an investment that requires maintenance and ongoing attention to see any sustainable results. Please be aware of this when someone tries to sell one-time packages and then promises lasting results.

Like the definition above, a successful SEO strategy brings more high-quality, potential customers to your website. Traditional networking and referral-based business growth strategies might work for a certain type of business at a specific stage. But eventually, you will need a search-optimized website to help you grow. SEO lets you reach your target audience in the digital world without relying on word of mouth. The standardl goal of small business SEO is to have the business be found on the internet by potential customers who are looking for your company’s products or services. A good SEO strategy does exactly that! 

We are a Vancouver, WA, SEO agency with a strong background in both functional web design and SEO. Working with us means more traffic to your website through SEO, and our thoughtful design helps convert this traffic into real paying clients. Our proven strategies give your business visibility in a sea of competition. 

From comprehensive research to understanding the ever-changing SEO landscape, Ichor’s SEO experts train ourselves to be flexible and proactive. We are specialists who are trained to adapt to new changes. This way, we can keep our clients ahead of the curve.

We don’t just care about Google. But Google is the leading search engine in the market. Did you know that 88.99% of US searches are done through Google as of 2023? From a return on investment perspective, it is in our client’s best interest for us to target the engine that has the highest user base to improve our ROI.

Sometimes the keywords you think you want to rank for might not be the ones that people are actually searching. This is where working with professional and experienced SEO experts comes in handy. 

We don’t charge extra for keyword research and it is a step that we simply can not omit. Everything we do in SEO can be traced back to the research and data proving its importance. Therefore we cannot perform optimally without doing our research upfront. 

When we work together, we take down what you want to rank for. Then, we conduct research based on your input but expand much deeper from there. 

Absolutely. You’ve come to the right place. We love working with small business owners who enjoy phishing out their own content, with our guidance. Generating content is time-consuming. And costly if you hire a writer. Content SEO is about producing content that is worth your effort and time. Proper research can reveal topics with large search volumes and therefore increase your return on investment. For clients who wish to write their own content/blogs, we can provide a jumpstart strategy that lists all the highly searched topics in your industry with paired general blog structure. This way you have a data-backed blueprint when writing your blog posts. 

SEO consulting is a great fit for business owners who want to find a trusted expert who is patient and honest regarding setting realistic expectations. Many free resources can generate free SEO audits. But being able to take that data and translate it into something digestible, and applicable to your business, is something that takes more expertise and experience. Jennifer has almost a decade of SEO experience with clients throughout Vancouver, WA, and Portland, Oregon. She will ask the right questions and help analyze the SEO reports in a meaningful way. From there, she will set realistic expectations and formulate a strategy for your business. Providing you with a clear direction on how to best move forward. 

You are in luck! Ichor offers tailored SEO training to small businesses here in Vancouver and Portland. There are many free online SEO courses that are accessible to everyone, but not everything is relevant to your business and field. This is where we come in. We will listen to your concerns and tailor the training to you. By training and teaching the SEO techniques that matter to your field, we can save you time and money. Jennifer will audit internal processes if available, offer recommendations and hands-on support, and provide documentation outlining everything your team would need to embark on a successful journey in SEO.